Inspired by the tragic end of a young man driven mad by desperation, Bedlam is an exotic, wild and daring woody fougère.

The fragrance is constructed around a harmony of three notes: wild orange ripened under the Dominican sun, warm Ceylon spices hand-distilled in small batches and the intensely sweet scent of freshly mown hay. Luxurious aged cedar wood and earthy patchouli support the central chord, while vanilla and musk add longevity. A powerful and erogenous orange flower note is apparent through the whole life of the perfume.

Bedlam is a masculine scent but it is also suitable for women who like powerful fragrances or who simply want to be noticed. Bedlam is a scent that makes you the centre of attention. Wear it… if you dare.



Wild Orange, Yuzu, Whisky


Fresh Hay, Orange Blossom, Spices


Cedar Wood, Patchouli, Vanilla
Tonka Bean, Amber, Musk

The Perfumer's Notebook

Bedlam—It'll Drive You Crazy

Love, as with life generally, is never a journey without its tribulations and turmoil. One such trial struck me in the years following the end of a particularly difficult friendship. I came to spend considerable time with a young man whom I later discovered to be very dangerous. I watched with horror as he descended into madness. He was ultimately taken into custody for his own safety (and that of others).

In the months following, I worked (casually at first, then more steadfastly) on the development of a fragrance that incorporated aspects of my experience. However, as time progressed, the perfume took on a life of its own, being elevated to something truly remarkable and unique. It came to be the silver lining of the menacing black cloud that had loomed over me for a year.

The title of this perfume derives from Bedlam (Bethlam Royal Hospital), the first lunatic asylum in England which so inspired fear in the 18th century populace that the term has come into common parlance to mean confusion and disorder. This perfume, however, is neither.

—Jamie Frater, Perfumer & Creative Director

Customer Reviews

Based on 6 reviews
Steven An (United States)

A super well blended boozy woody fragrance.



Marion (New Zealand)
Bedlam rules!

Love this!

Vaune Mason
Very sweet...

This makes me feel like I am wearing a lolly shop. I am as yet undecided if it's too sweet for me. I often find that some more intense scents work better on my skin in colder weather. It is heady, but has a softness to it that I really enjoy... so ... undecided.

Duran Ormond (New Zealand)


Technical Details


Ref 267015 batch 2459790. Bedlam has been matured for four weeks and macerated for three months. All of our perfumes are aged in a naturally temperate environment and hand-turned daily to obtain smooth and refined fragrances of distinction.


Bedlam comes in a natural spray for easy application. One spray each to the nape of the neck and wrists should be sufficient for all day wearing.


Alcohol, Parfum (Fragrance), Aqua (Water), Citral, Geraniol, Eugenol, Limonene, Linalool, Benzyl Benzoate, Cinnamal, Coumarin, Cinnamyl Alcohol, Benzyl Alcohol, Hydroxycitronellal, Farnesol, Alpha-Isomethyl Ionone, Isoeugenol, Citronellol, Benzyl Cinnamate, BHT, CI 60730 (Ext. Violet 2), CI 14700 (Red 4), CI 19140 (Yellow 5), CI 42090 (Blue 1).

Ingredients may change from time to time. To ensure that this perfume is suitable for your use please read the outer packaging of your purchase.

Made in Wellington, New Zealand.

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