The Frater Signature Style

The Frater Signature Style

One of the most common questions I was asked during the Frater Perfumes launch event was "what makes a perfume a Frater perfume?" As both creative ...

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Frater Perfumes Grand Launch

Frater Perfumes Grand Launch

September 1, 2022—On the first of September, the Frater Perfumes brand was launched in conjunction with WORLD New Zealand, the leading luxury fragr...

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The Natural Divide

The Natural Divide

Are one hundred percent natural perfumes all that they promise to be? Perhaps not. In this story we answer that question.

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